"UI complexity extracts split between overwhelm (new users) and efficiency complaints (power users)—same interface, opposite problems."
— Key FindingThis case study demonstrates our GATOS methodology applied to a representative scenario. Every insight traces back to source data.
Demonstrating traceable thematic analysis on user feedback for product development
UI complexity extracts split between overwhelm (new users) and efficiency complaints (power users)—same interface, opposite problems
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Demonstrating traceable thematic analysis on early-stage product feedback
"Feature request extracts clustered into "missing core capability" vs."
Demonstrating traceable thematic analysis on SaaS user feedback
"Onboarding abandonment extracts revealed confusion about initial value proposition, not just setup complexity."
See how our GATOS methodology can deliver traceable insights for your organization.